A new series of seminars targeted at SME business owner/managers covering the basics for a successful business, and delivered in bite-sized chunks!

 

Thursday 16 May: Digital Marketing

 

This seminar covered:

  • How to assess whether what you’re doing is working
  • How to get your website to deliver the results that you want
  • How best to use email or other digital ways to connect with clients
  • Attracting customers + Lead generation
  • Improving conversion from your marketing activity

 

PRESENTER: Melissa Harris, Director, Xennial Marketing

 

 

Thursday 04 April: Social Media Marketing

 

This seminar covered:

  • What is social media and is it an option for your business?
  • How does it work and what resources are required?
  • How to go about developing a social media marketing strategy
  • Integrating social into your established marketing channels
  • Measuring effectiveness

PRESENTER: Melissa Harris, Director, Xennial Marketing

 

 

 

Thursday 07 March: Are you keeping your finger on the numbers?

 

This seminar covered:

  • Key business measurements
  • How to read and understand your accounting reports
  • How to use basic ratios to monitor trends and make decisions
  • Cash flow forecasting

 

PRESENTER: Liz Groenewegen, Managing Partner, RSM New Zealand